TYPE OF WORK
CCO : Rodrigo Jatene
ECD: Rafael Gonzaga
CD: Tres Colacion &
Copywriter: Deepika Desai
Director: Duncan Christie & Olivier Staub
Amazon Photos wanted to develop a brand campaign that increases unaided awareness & recall of Amazon Photos & integrates with the overall Amazon brand story.
We competed against 9 other agencies, and we managed to win the campaign. Yeon was the leading Art Director and Designer from the pitch to the final production. The whole production happened during COVID-19 era. We managed to do a remote shooting to editing.
Against other competitors, Apple is about creating things, Google is about helping people find things, and Amazon is about starting with what the customer needs and working backwards. When it comes to our photos, what we need more than anything is depth of connection, because in today's digitally dominated world, photos have become a cheap, fleeting commodity.
People are longing for a tangible connection to their memories that delivers them back to the moments that matter most. And no one delivers the tangible like Amazon.
Amazon Photos. Memories, Delivered.