Amazon Photosv4.jpg

Scroll Down

AMAZON PHOTOS

MEMORIES DELIVERED

CLIENT

Amazon Photos

TYPE OF WORK

Campaign 

TV

Activation

CREDIT

CCO : Rodrigo Jatene
ECD: Rafael Gonzaga

CD: Tres Colacion &
Rodas Giancarlo

Copywriter: Deepika Desai

Director: Duncan Christie & Olivier Staub

CHALLENGE

Amazon Photos wanted to develop a brand campaign that increases unaided awareness & recall of Amazon Photos & integrates with the overall Amazon brand story. 

We competed against 9 other agencies, and we managed to win the campaign. Yeon was the leading Art Director and Designer from the pitch to the final production. The whole production happened during COVID-19 era. We managed to do a remote shooting to editing.

Against other competitors, Apple is about creating things, Google is about helping people find things, and Amazon is about starting with what the customer needs and working backwards. When it comes to our photos, what we need more than anything is depth of connection, because in today's digitally dominated world, photos have become a cheap, fleeting commodity. 

People are longing for a tangible connection to their memories that delivers them back to the moments that matter most. And no one delivers the tangible like Amazon.

Amazon Photos. Memories, Delivered.

TV

FILM :15

Graduation

FILM :15

Gift

FILM :30

Family Photos

FILM :06

Fishing

STORYBOARD

Layer 11_3x.png
Layer 2_3x.png
Layer 3_3x.png