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BMW FAMILY SYNC

CLIENT

BMW

TYPE OF WORK

Personal Project

Interactive Design

Digital Product (UI/UX)

Physical Product

Social Contents

CREDIT

AD: Yeon Yoon

AD: Jin Park

BACKGROUND

DESIGN

CASE STUDY

BMW Connected Drive is a smart navigation system that helps direct drivers where they need to be precisely on time.

INSIGHT

Working parents spend less than 36 minutes of quality time each day with their children due to the demands of everyday life.

IDENTITY

Logo Design

AWARDS

Gold | 2017 One Show Young Ones  ]
Bronze (Third Prize) | 2017 New York Festival Advertising Award ]
[ Finalist | Ad Stars International Advertising Awards ]

IDEA

We decided to help parents connect more with their families through a toy car called Family Sync which utilizes BMW Connected Drive. Family sync activates the moment a parent chooses “HOME” as a destination on their Connected Drive. The windshield of the toy car then displays a countdown to the arrival time along with a real-time map of the car’s location. An additional feature includes the ability for children to send voice messages as well.

IDENTITY

COLORS

#3EAAE0

#ACACAC

#000000

#FFFFFF

PHYSICAL PRODUCT

FAMILY SYNC TOY

User Flow

PARENT

CHILDREN

BMW CAR

Engine On

FAMILY SYNC

Sleep Mode

NAVIGATION

Press 'Home'

MESSAGE

Receive Message

MESSAGE

Sending Message

FRONT SHEILD & LIGHT

Turns On / Light On

Showing real-time navigation.

HOME

Arrive home

Navigation Off

HOME

Arrive home

Navigation Off

FAMILY SYNC TOY

Toy Design

PROMOTION

Motor Show

We will launch our toy cars at the motor shows. All of the motor fans will directly see the actual cars and toy cars at the same time.

FAMILY SYNC TOY

UI Design - Windshield

DIGITAL PRODUCT

When parent chooses “HOME” as a destination on their Connected Drive. The windshield of the toy car then displays a countdown to the arrival time along with a real-time map of the car’s location.

DIGITAL PRODUCT

Web Design

We will create a microsite that allows people to buy BMW Family Sync toy cars. The website is very simple and intuitive with the animated transition.

SOCIAL POST

User Generated

SOCIAL CONTENTS

We will send our toys to famous CEOs and business men. And people can share their experiences by using hashtag #familysync

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