BMW FAMILY SYNC

CLIENT

BMW

TYPE OF WORK

Personal Project

Interactive Design

Digital Product (UI/UX)

Physical Product

Social Contents

CREDIT

AD: Yeon Yoon

AD: Jin Park

BACKGROUND

BMW Connected Drive is a smart navigation system that helps direct drivers where they need to be precisely on time.

INSIGHT

Working parents spend less than 36 minutes of quality time each day with their children due to the demands of everyday life.

AWARDS

Gold | 2017 One Show Young Ones  ]
Bronze (Third Prize) | 2017 New York Festival Advertising Award ]
[ Finalist | Ad Stars International Advertising Awards ]

IDEA

We decided to help parents connect more with their families through a toy car called Family Sync which utilizes BMW Connected Drive. Family sync activates the moment a parent chooses “HOME” as a destination on their Connected Drive. The windshield of the toy car then displays a countdown to the arrival time along with a real-time map of the car’s location. An additional feature includes the ability for children to send voice messages as well.

#3EAAE0

#ACACAC

#000000

#FFFFFF

FAMILY SYNC TOY

User Flow

FAMILY SYNC TOY

Toy Design

PROMOTION

Motor Show

FAMILY SYNC TOY

UI Design - Windshield

DIGITAL PRODUCT

Web Design

Layer 2_3x.png
Layer 3_3x.png