Marcus by Goldman Sachs
Marcus by Goldman Sachs
Relaunching one of the oldest names in finance.
Background
Relaunching one of the oldest names in finance.
In 2016 Goldman Sachs launched its first mass consumer product,
offering banking and financial planning to help Americans better manage personal debt. Marcus was designed to appeal to the next generation of consumers: Those who live in the now—even if that means living paycheck to paycheck.
Approach
Complex ideas made simple.
Marcus by Goldman Sachs combines the innovation, simplicity, and user-first experience of fin-tech start-ups with the equity, legacy, and financial knowledge of old school banks.
Brand Identity
Premium and minimalistic looking.
Marcus by Goldman Sachs made financial data simple and intimidating.
We designed a consistent look and feel across the brand—all with the aim of bringing data to life in a way that's friendly and accessible.
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Campaign
We launched the 'Debt happens' campaign along with the product.
The 'Debt Happens' campaign destigmatized the idea of personal debt and brought to life a simple way of reducing debt by offering lower-rate loans to pay off high interest credit cards.
Credits
CD : Evan Jones & Anna Edwards
Copywriter: Sean Sullivan
Multiple UI/UX Designers