PUTTING THE INTEREST BACK INTO SAVINGS
Marcus by Goldman Sachs UK
TYPE OF WORK
DOOH & OOH
Create a compelling and differentiated idea to launch Marcus as a significant new brand in the UK retail deposit market, driving sustained brand consideration.
The visual idea is to make the 1.50% rate the hero with the UK as our backdrop, and to have our rate seamlessly integrated in the photography as if it was a real physical element.
GCD : Milton Correa & Jones Krahl
ACD: Joao Paz & Ian Going