PUTTING THE INTEREST BACK INTO SAVINGS
Marcus by Goldman Sachs UK
TYPE OF WORK
DOOH & OOH
Create a compelling and differentiated idea to launch Marcus as a significant new brand in the UK retail deposit market, driving sustained brand consideration.
The visual idea is to make the 1.50% rate the hero with the UK as our backdrop, and to have our rate seamlessly integrated in the photography as if it was a real physical element.
Overall tone captured by headlines resonates and clever and straightforward headlines are key.
We want our images to be soothing, hence the use of negative space to help establish clear subjects within its orbit. Minimalism meets cityscape.
The term “parallax” comes from the visual effect of ‘2D scrolling images’ that when used in different planes at different speeds create the illusion of depth.
We utilize Parallax Animation to our images to maximize the subtle cinematic mood, and make them more engaging.
LOOK & FEEL
Premium yet accessible
GCD : Milton Correa & Jones Krahl
ACD: Joao Paz & Ian Going