PUTTING THE INTEREST BACK INTO SAVINGS

CLIENT

Marcus by Goldman Sachs UK

TYPE OF WORK

Photography

DOOH & OOH

Print

Social

CREDIT
CHALLENGE

Create a compelling and differentiated idea to launch Marcus as a significant new brand in the UK retail deposit market, driving sustained brand consideration.

The visual idea is to make the 1.50% rate the hero with the UK as our backdrop, and to have our rate seamlessly integrated in the photography as if it was a real physical element.

GCD : Milton Correa & Jones Krahl
ACD: Joao Paz & Ian Going

SE01 TOWER

OLD ST. SHOWCASE

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