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Rebranding / Manifesto
Factors Project
Elements of Performance.
Challenge
Investing has never been a sure thing.
The industry has been searching for an advantage, but there are no short cuts in this everlasting game. One thing you can trust, the numbers. MSCI worked to perfect the breakthrough method: Factor Investing.
For our client MSCI in the financial sector, we were tasked with rebranding their identity and create a go-to-market campaign launch for 'Factor Investing.'
Idea
Turning Confusion into Clarity.
Factors are the building blocks of a successful portfolio, which the elements capable of turning data points into actionable insights. For over 40 years, MSCI has researched factors to minimize risk, maximize returns to enhance the investment process.
/ / / Introduction Film
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