FACTORS PROJECT

CLIENT

MSCI

TYPE OF WORK

Branding

Manifesto

CREDIT

CD : Evan Jones & Anna Edwards

CHALLENGE

For our client MSCI in the financial sector, we were tasked with rebranding their identity and create a go-to-market campaign launch for one of their major products called ‘Factors.’ 

Factors are the building blocks of a successful portfolio, which the elements capable of turning data points into actionable insights. For over 40 years, MSCI has researched factors to minimize risk, maximize returns to enhance the investment process.

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