IS YOUR BANK JUST STORING YOUR MONEY?

CLIENT

Marcus by Goldman Sachs

CREDIT

GCD : Milton Correa & Jones Krahl
ACD: Joao Paz & Ian Going

TYPE OF WORK

Campaign 

TV

OOH
Social

CHALLENGE

The banking industry has collectively distorted the very definition of “savings” to its most base definition – hoarding, storing, simply preserving. To the point that people don’t even believe anymore that they can actually make money from their savings. Goldman Sachs is here to break that inertia and redefine what people should expect from their savings account, by giving them what they deserve –– a no-fee savings account that offers 5x more interest than the national average. So they can do more than just save their money.

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