IS YOUR BANK JUST STORING YOUR MONEY?
CLIENT
Marcus by Goldman Sachs
CREDIT
GCD : Milton Correa & Jones Krahl
ACD: Joao Paz & Ian Going
TYPE OF WORK
Campaign
TV
OOH
Social
CHALLENGE
The banking industry has collectively distorted the very definition of “savings” to its most base definition – hoarding, storing, simply preserving. To the point that people don’t even believe anymore that they can actually make money from their savings. Goldman Sachs is here to break that inertia and redefine what people should expect from their savings account, by giving them what they deserve –– a no-fee savings account that offers 5x more interest than the national average. So they can do more than just save their money.
