START-UP | BRAND IDENTITY

SIGNS FOR A CAUSE

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SIGNS
FOR A CAUSE

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NOVEMBER, 2020

Brand Film

Context

Legendary leaders and protestors marched and stood up for their rights throughout history. And these days, protest is now a part of our culture to make our voices heard and express our ideas. For example, about 1.5 - 2.6 billion people participated in the 2020 Black Lives Matter protest.

Insight

There is one thing that is always with us in a critical part of our history: Protesting signs. 
Protesting signs are always there with us in a critical part of our history. They play a significant role, and they’ve been evolving into different forms like posters, banners, social posts. They become more creative.

Business Challenge

There are tons of creative, content, photography, and image sourcing platforms: Behance, Dribbble, Pinterest, Tik Tok, Instagram, Facebook, Snapchat, Shutterstock, Getty image, etc.
Even though protesting signs play an essential part in our lives, there isn’t a platform for protest signs.

Target Audience

Nearly 90% of Gen Zers(13 to 25) support Black Lives Matter. They are creative and expressive. Gen Zers are extensively using social media to express their support. 

Creative Idea

Create a one-of-a-kind platform to collect and share all the sign designs.

Start-up Mindset

With a start-up mindset, only three people proactively created the platform.

Design and share what you believe in.

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Inspiring branding and an adaptable logo

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Traditional Picket Shape

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Simplified Picket Shape

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Simplified Picket Shape

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Square Brackets

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Signs For A Cause

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CMYK: 88 / 77 / 0 / 0

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CMYK: 0 / 0 / 0 / 0

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CMYK: 60 / 40 / 40 / 100

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CMYK: 66 / 59 / 57 / 39

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CMYK: 12 / 9 / 10 / 0

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CMYK: 12 / 9 / 10 / 0

HEX: #FAFAFA

COLOR PALETTE

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SIGNS FOR A CAUSE

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SIGNS FOR A CAUSE

SIGNS FOR A CAUSE

SIGNS FOR A CAUSE

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/ / /  Giant Footsteps

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User-friendly product development.

ICONS

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WEBSITE

LANDING PAGE

PIAGET

Present at a start-up conference in Korea.

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Credits

Founder / Art Director: Yeon Yoon
Co-Founder / Product Design: Jade Hong

Co-Founder / Account: Terry Choi

Co-Founder / Motion: Jay Jang

Co-Founder / Mentor: Sung Ha

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