Personal Brand / Start-up

Signs For A Cause

Design and share what you believe in.

Logo Start.jpg

Background

A protest is now part of our culture to make our voices heard and change happen.

Throughout history, legendary leaders and protestors marched and stood up for their rights, making their voices heard and change happen.

O7IVKGZQ6BFDTJIVUGEX7CHQXA.jpg

Insight

Protesting signs are always there with us in a critical part of our history.

Protesting signs play an essential role, and become more crucial, and creative.

 

And now, more than ever, a sign with a symbol or phrase that captures a movement can be shared and spread everywhere to create change.

00.jpg

Idea

Create a one-of-a-kind platform to collect and share all the sign designs.

We’ve decided to create the first-ever image library solely for protesting. Signs for a cause is a simple website where anyone can upload their sign designs or download and print different sign designs.

SignsForACause.org

Brand Identity

Designed inspiring branding and an adaptable logo.

Signs For A Cause is a platform where people and designers can share and download their ideas, designs, and copies of current social problems. ​

 

So, I got inspired by the shape of the traditional picket sign and simplified it to a more modern line icon. Then, I added a square bracket to implement our voices and causes into the design. 

Group-1gif.gif
Logo Development.jpg
Logo Developmentv2.jpg
Group-1.gif
Logo.jpg
Logo Color.jpg
Logo-Elementv2gif.gif
Frame 17.jpg
Icons.jpg
Frame 19.jpg
Clothing.jpg
Frame 24.jpg
Frame 25.jpg
Frame 27.jpg
01 WildPosting.jpg
Outdoor-Billboardv1.gif
Frame 21.jpg

Product Design & Development

Created a web platform from the start to the end.

We started from a simple user flow to a fully flushed out UX design. Then, we adopted our brand identity to UI design. We wanted to create an easy web platform where anyone can easily use, yet aimed to achieve a minimalistic and unique design. 

The design was so unique that we required highly skilled developers.

So, we hired a team of developers and built the whole platform from

the scratch. 

02 Webdesign screen mockup.jpg
01 Webdesign screen mockup.jpg

Partnership

We partnered with one of the best art schools and organizations.

We partnered with the School of Visual Arts in New York. We implemented our mission to the school and design students encouraging them to design what they believe in. 

And we reached out to an organization called ACLU to collaborate and provide design assets to their causes.

Speech

I got an opportunity to present my platform at a start-up conference in Korea. 

Fortunately, I got an opportunity to introduce my platform and the story behind it at a start-up conference from Korea called Next Challenge.

event.ncf.or.kr

Credits

Founder / Art Director: Yeon Yoon
Co-Founder / UX Designer: Jade Hong

Co-Founder / Account: Terry Choi

Co-Founder / Consultant: Sung Ha

Motion Designer: Jay Jang

Layer 2_3x.png
Layer 3_3x.png