Brand Film
Context
Legendary leaders and protestors marched and stood up for their rights throughout history. And these days, protest is now a part of our culture to make our voices heard and express our ideas. For example, about 1.5 - 2.6 billion people participated in the 2020 Black Lives Matter protest.
Insight
There is one thing that is always with us in a critical part of our history: Protesting signs.
Protesting signs are always there with us in a critical part of our history. They play a significant role, and they’ve been evolving into different forms like posters, banners, social posts. They become more creative.
Business Challenge
There are tons of creative, content, photography, and image sourcing platforms: Behance, Dribbble, Pinterest, Tik Tok, Instagram, Facebook, Snapchat, Shutterstock, Getty image, etc.
Even though protesting signs play an essential part in our lives, there isn’t a platform for protest signs.
Target Audience
Nearly 90% of Gen Zers(13 to 25) support Black Lives Matter. They are creative and expressive. Gen Zers are extensively using social media to express their support.
Creative Idea
Create a one-of-a-kind platform to collect and share all the sign designs.
Start-up Mindset
With a start-up mindset, only three people proactively created the platform.
Design and share what you believe in.
Inspiring branding and an adaptable logo
Traditional Picket Shape
Simplified Picket Shape
Simplified Picket Shape
Square Brackets
Signs For A Cause
RGB: 0 / 0 / 255
CMYK: 88 / 77 / 0 / 0
HEX: #0000FF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0
HEX: #FFFFFF
RGB: 0 / 0 / 0
CMYK: 60 / 40 / 40 / 100
HEX: #000000
RGB: 74 / 74 / 74
CMYK: 66 / 59 / 57 / 39
HEX: #4A4A4A
RGB: 221 / 221 / 221
CMYK: 12 / 9 / 10 / 0
HEX: #4A4A4A
RGB: 250 / 250 / 250
CMYK: 12 / 9 / 10 / 0
HEX: #FAFAFA
COLOR PALETTE
SIGNS FOR A CAUSE
SIGNS FOR A CAUSE
SIGNS FOR A CAUSE
SIGNS FOR A CAUSE
/ / / Giant Footsteps
User-friendly product development.
ICONS
WEBSITE
LANDING PAGE
PIAGET
Present at a start-up conference in Korea.
