INTEGRATED CAMPAIGN
SNAP INC.
SNAPCHATx
LIVE NATION
JULY, 2021
Partnership Announcement
Challenge
Snapchat is partnering with Live Nation to transform the concert & festival experience through Augmented Reality. Snapchat is the exclusive AR partner for 16 of Live Nation’s festivals, including Lollapalooza, Bonnaroo, Governors Ball and Electric Daisy Carnival.
Marketing Goal
Snapchat wants to drive attention and awarness about this grand partnership. And aims to launch Augmented Reality experience to innovate concert and festival experiences.
Creative Idea
Under the pact, fans will be able to use Snapchat at select Live Nation concerts to access custom-built AR experiences. As envisioned by the companies, those could let them try on merchandise, find friends in the audience, discover exclusive landmarks on the festival grounds and more.
Snapchat x EDC
Invited
brands many more Concerts & Festivals
Media Coverage:
Adweek, Fastcompany, Variety, Billboard, Edm, Musically, Xlive, Digital Music News, Mixmag, TechCrunch, The Music Network, VR Scout, We Rave You, Hypebot, Musictech, Auganix, etc...
Press Release
Credits
GCD: Jordan Stone
Creative Lead: Chelsea Cook
Creative / Art: Yeon Yoon
Producer: Chloe Schulberg
